Lab

Project Nourished

Originally started in a garage on Skid Row, Project Nourished is a public-benefit initiative with a goal of diversifying methods of consumption and extending the utility of food, beverage, and medicine. The platform is designed to heighten sensations and simultaneously produce therapeutic effects by altering the motions, forms, colors, and scents of ingestibles. The initiative was founded on the premise that greater potential of ingestibles has yet been fully explored. Through community effort, our long-term vision is to maximize therapeutic and nutritional qualities of ingestibles while limiting environmental effects and the use of natural resources.

Join the community

Immersion practicum

Jinsoo offers comprehensive, hands-on workshops that equip teams with a wide range of open innovation methods that are designed to enhance in-house product development practices and strengthen a culture of experimentation and creative thinking. The workshop can be custom tailored for you and your team's needs such as budget, schedule, size, experience, and background.

At the end of the workshop, your team will be able to:

  • Maximize product potential and uncover opportunities through understanding of product evolution.
  • Improve the quality of innovation and rapid development process through micro iterations and re-contextualization.
  • Effectively reduce systematic risks by identifying, measuring, and role-playing likely scenarios and implications.
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Virtual lab hours

Uncertain about your direction? Need a catalyst to get through an obstacle? Jinsoo can help accelerate your project through one-on-one remote consultation starting at a couple of Benjamins. Upon completion of each call, notes of the discussion and other artifacts will be shared with you. Our call will be completely confidential.

The engagement will be structured as follows:

  • Track Selection
    Collectively pick a track (e.g. experience, strategy, process, method, structure, and culture) for a product, platform or vision.
  • Evaluation
    Identify and discuss a specific barrier or challenge related to your product, service or team.
  • 90-min consultation and joint exercise
    Jinsoo will work with you and provide his POV as well as actionable recommendations after a call.
  • 30-min follow-up
    Review updates on your progress during a follow-up call.
Schedule discovery session

Community projects

Jinsoo curates and organizes various types of public events related to the use of technology towards social good—particularly environment, homelessness, and disability. The educational programs are designed to cater to diverse demographics, age groups, and interests in mind. Please reach out for more information regarding an event or an opportunity to collaborate.

Collaborate on event