Jinsoo an

Product designer, ethnographic researcher, and creative technologist

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Client experience

Activision, Albertsons, Amazon, Anthem, Audi, Blackberry, Bosch, British American Tobacco, California Milk Advisory Board, Cannes Film Festival, The Clorox Company, Coca Cola, Diamond Foods, DIRECTV, Disney, Eastman Kodak, Esurance, Ford, Foster Farms, Google, HTC, HP, Infiniti, Keurig Dr Pepper, Konami, LG Electronics, Lucasfilm, Microsoft, MTV, Murad, NFL, Nike, Nintendo, Nissan, Quest Diagnostics, Sony, Spin Master, Sprint, Subaru, T-Mobile, Taco Bell, Target, Vivint Smart Home, Volkswagen, Zillow

Press coverage

Advertising Age, Adweek, BBC, Bloomberg, Business Insider, CNET, Engadget, Fast Company, Food and Wine, Forbes, Gizmodo, Huffington Post, The Korea Times, Mashable, MOLD, NPR, Salon, Slate, TechCrunch, The Telegraph, TIME, USA Today, The Verge, VICE, Wall Street Journal, Wallpaper, Wired

See full list of articles and interviews

Broadcast appearance

  • Playing with Food: The world of video game gastronomy, BBC, UK, 2019
  • Outlook on 2050: Future of Food (미리보는 2050년: 미래의 음식), YTN사이언스, South Korea, 2017
  • Rêver le futur: L'alimentation du futur, Planète+ / Netflix, France / Canada, 2016
  • The Gadget Show, Channel 5, UK, 2016
  • Inspiration behind scenes in Blade Runner 2049, directed by Denis Villeneuve, 2017
  • Inspiration for scenes in Napping Princess 「ひるね姫 〜知らないワタシの物語〜」 by Kenji Kamiyama (Director of Ghost in the Shell: Stand Alone Complex), 2017

Books and journals

  • Gastrophysics: The New Science of Eating, Charles Spence, Penguin Random House, 2017
  • Augmented Human: How Technology is Shaping the New Reality, Helen Papagiannis, O'Reilly, 2017
  • Entertainment Computing, IFIP International Conference on Entertainment Computing, Springer, 2015 / 2017
  • More Playful User Interfaces: Interfaces that Invite Social and Physical Interaction, Anton Nijholt, Springer, 2015
  • Advances in Human Aspects of Healthcare, Vincent G. Duffy, CRC Press, 2012
  • Applications of Evolutionary Computation, Springer, 2012

Featured exhibitions

  • ​Futurium, Berlin, Germany, 2019-Present
  • ​À table en 2030 – Festival de l'alimentation, Cité des Sciences et de l'Industrie, Paris, France, 2016
  • +5 Antwerp à la carte, Museum aan de Stroom, Antwerp, Belgium, 2016
  • International Association of Culinary Professionals Conference, Los Angeles, USA, 2016
  • GLOBALE: Exo-Evolution Curated by Peter Weibel, ZKM, Karlsruhe, Germany, 2015

Notable collaborators

  • ​AgroParisTech
  • Francois Daubinet, Named World's 50 Best Pasty Chef
  • Google Food Lab Accelerator, Value Chain Management
  • Interaction Design Association (IxDA)
  • Kriss Harvey, Michelin Awarded and Named America's Top 10 Chef
  • Nguyen Tran, Food Network Celebrity Chef
  • UCLA, Suprastudio: Architecture & Urban Design

Published paper


  • ​First place winner and team lead, Hololens Hackathon, Microsoft, 2016
  • First place winner and team lead, Extreme Wearables Designathon, Intel & ArtCenter College of Design, 2014
  • Best Brand Experience, UX Award, 2014
  • FWA, 2015, 2014, 2013