Jinsoo has created software and services for world's top organizations such as Google, Sony, Nike, NFL, and LG intended for a wide range of form factors—including smartphones, tablets, IoT devices, wearables, smart TVs, game consoles, connected vehicles, POS, and personal wellness products.

With this diversified knowledge, he develops and designs individual products as well as orchestrating how they work together as a system.

With product, UX and research methodologies at his core, he has led a team of big and small in revamping, diversifying and scaling products and services in over 20 industries.

By blending iterative design with systems thinking and entrepreneurial mindset, he has successfully delivered intelligent solutions and guided teams through mission critical projects that impact hundreds of millions of dollars in revenue.

Having learned a programming language when he was 6 years old, his early and continuous exposure to engineering in addition to design and research has had a big impact on how he develops products. He is quite effective in handling technical aspects of functional specs and PRD just as well as defining design principles and leading product discussions on Trello.

He helps teams solve problems in different modes—making them more nimble and agile. Whether a project requires a "pixel-perfect" design system in Figma, a functional prototype to test new features, or unbiased 10-point scale satisfaction survey, he is able to juggle between diverse tasks and deliver results.

This relentless craftsmanship has helped NFL grow its mobile engagement as much as 500% for its 100M+ users and improve its app rating from 2 to 4.8 stars.

By championing a selection of proven product development methods and design frameworks, he has supported teams with diverse backgrounds and experiences to overcome tough road blocks.

He frequently facilitates co-creation workshops and exercises to help untangle complexity and improve cross collaborations.