Jinsoo An

Product Design Lead & Researcher

Jinsoo designs digital products by piecing together consumers' changing behaviors, emerging cultures and converging technologies.

Experience in diverse products

For over 13 years, he has designed software experiences for a wide range of products. They include mobile and IoT devices, wearables, smart TVs, games consoles, connected vehicles, and personal wellness products. With product and UX design at his core, he has led a team of big and small in revamping, diversifying, scaling and positioning of the products in over 20 industries.

Hands-on & result-driven

He is actively driven to exceed industry standards—whether it involves articulating a design rational through research or creating a "pixel-perfect" design. Through this passion and relentless craftsmanship, his design helped NFL increase user engagement as much as 500% for its 100M+ user base and improve its app rating from 2 to 5 stars.

Expert in design & innovation process

He has supported a myriad of teams to overcome tough road blocks. With tailored design process and workshops that unpave new paths, he helps guide and navigate teams through their jouney. This approach has been vetted through a culmination of hands-on experience and learning from high-tech companies in Silicon Valley, top consulting firms, design institutions and thought leaders from around the globe.

Rooted in systematic thinking

He solves the unsolvable by understanding the deeper, often overlooked relationship between users, tools and environments. By combining this systems thinking with iterative approach, he is able to rapidly maneuver through product development cycle and provide supportive evidence, strategic thinking and design blueprint that are mission critical for successful product launch.

Curriculum Vitae

Areas of Focus


Product Design
UX & Interaction Design
Concept Development
Design Leadership & Process
Product Management

Insight & Analysis

User Testing & Usability
Ethnographic Research
Risk Assessment

Planning & Strategy

Growth Strategy
Platform Integration

Profiled On

Experience at a Glance

Years of Experience       
Completed Projects       
Fortune 500 Companies
Talks Given Worldwide   
Honors & Awards         

Notable Clients

Selected Honors & Awards

1st Place Winner & Team Lead

Hololens Hackathon, Microsoft, 2016

1st Place Winner & Team Lead

Extreme Wearables Designathon, Intel & ArtCenter College of Design, 2014

Best Brand Experience, Volkswagen VW.com

UX Awards, 2014

Mobile of the Day, Volkswagen SmileDrive App

FWA, 2013

Nominee, Pop Secret Poptopia & Pop Dongle

The Webby Awards, 2014

Professional Involvements


Prior to immigrating to California in 1995, Jinsoo was raised on a small family-owned farm in South Korea, just a few miles away from the DMZ.

He grew up tending fields and tinkering with home-brew software and gadget teardowns. There, he dreamed that one day he will use design and science to make the world a happier place.

Decades later, his roles gradually expanded to crafting tools and services across 20 industries such as wellness, food, gaming, sports, consumer electronics, automotive and finance—reaching hundreds of millions of people worldwide.

After having received a myriad of global support and recognitions, he is constantly pushing himself to develop new solutions for the global crisis.


Be Curious

Values persistent curiosity


Don't settle for status quo


Be open to new perspectives

Interest & Passion

He is interested in finding effective means of facilitating social interaction and emotion that offer purpose, meaning and sustainability. By continuously building this knowledge, he hopes to enhance human relations with a net-positive impact on society.

During his spare time, he loves inspiring people of all ages by speaking to them and educating them about the human condition of today and tomorrow. Some of reoccuring themes include food design, commensality, play, fandom, social isolation, aging, community reintegration and behavioral economics.

Periodically, he engages with local and global communities to strengthen public–private partnership to improve the role of technology in people’s lives.

He enjoys playing indie games and watching nostalgic films and TV commercials on YouTube. He sometimes dabbles with novel, antiquated cameras and audio gears.


In order to achieve the best possible outcome for products and teams, Jinsoo leverages methods used by IDEO, Google and McKinsey as well as foundations developed by Ann Pendleton-Jullian, David Rose, Anthony Dunne, Steve Swink, Garry Crawford and Anthony Ulwick.

Based on these perspectives, a Swiss Army knife for design methods was created to help teams gain more leverage through clarity, insight and positioning. Best of all, this toolkit can be applied to nearly all consumer use cases regardless of demographics, medium or industry.

Below are some methods and approaches that have been leveraged in past projects on top of product and UX design foundation. The list goes from broad to narrow.