Jinsoo is a creator of software and services who has worked with global powerhouses and Silicon Valley innovators such as Instacart, Google, Sony, Nike, NFL, and LG. His portfolio spans across a vast array of form factors, encompassing smartphones, tablets, IoT devices, wearables, smart TVs, game consoles, connected vehicles, smart shopping carts, and personal wellness products.

Jinsoo brings a unique combination of expertise in product design, UX and innovation. With a proven track record, he has demonstrated outstanding leadership skills by successfully leading teams, both big and small, in revitalizing, diversifying, and scaling products and services across more than 20 industries.

Jinsoo's approach to design is characterized by the seamless integration of iterative design principles, systems thinking, and an entrepreneurial mindset. This winning combination enables him to deliver intelligent solutions that have a significant impact on revenue, often reaching hundreds of millions of dollars. With his guidance, teams have successfully navigated mission-critical projects, achieving remarkable outcomes.

From an early age, Jinsoo's passion for engineering and programming has shaped his approach to product design and development. Having learned a programming language at the age of 6, he brings a unique perspective and technical expertise to every project. With a deep understanding of both the technical and design aspects, Jinsoo excels in handling and evaluating functional specifications, PRDs (Product Requirement Documents), and EVT (Engineering Validation Testing) as well as defining design principles.

Jinsoo's ability to seamlessly navigate between technical and design realms allows him to lead product discussions effectively. He brings a holistic approach to his work, ensuring that both the technical functionality and the design aesthetics of a product are thoughtfully considered and integrated.

Jinsoo helps teams solve problems with agility, seamlessly transitioning between tasks. Whether it's creating pixel-perfect design systems in Figma, developing functional prototypes, or conducting unbiased satisfaction surveys, he delivers results.

His craftsmanship drove a 500% mobile engagement growth for the NFL's 100M+ users and elevated their app rating from 2 to 4.8 stars.

Jinsoo is a recognized authority in innovation practice and design process. Through his expertise, he empowers teams of various levels to overcome challenging roadblocks by implementing proven frameworks and methods.

As a facilitator, Jinsoo frequently conducts co-creation workshops and exercises. These collaborative sessions untangle complexity and enhance cross-collaborations, leading to effective problem-solving and improved outcomes.