Jinsoo An

Product Designer & Researcher

Jinsoo designs visionary products around changing behaviors, emerging cultures and converging technologies—by interweaving wellness, mobility and media.

For over 13 years, he has been building, scaling, revamping and diversifying products through multidisciplinary practices—including UX design, behavioral research, anthropology, growth strategy, risk mitigation and foresight.

His expertise lies in solving problems by understanding the relationship between people, tools and spaces.

He also specializes in form factors and their software experiences stemming from mobile, wearable and IoT devices, sensory apparatus, and blockchain.

Curriculum Vitae

Areas of Focus


Product Design
UX & Interaction Design
Concept Development
Design Leadership & Process
Product Management

Insight & Analysis

User Testing
Ethnographic Research
Risk Assessment

Planning & Strategy

Growth Strategy
Platform Integration

Profiled On

Experience at a Glance

Years of Experience       
Completed Projects       
Fortune 500 Companies
Talks Given Worldwide   
Honors & Awards         

Notable Clients

Selected Honors & Awards

1st Place Winner & Team Lead

Hololens Hackathon, Microsoft, 2016

1st Place Winner & Team Lead

Extreme Wearables Designathon, Intel & ArtCenter College of Design, 2014

Best Brand Experience, Volkswagen VW.com

UX Awards, 2014

Mobile of the Day, Volkswagen SmileDrive App

FWA, 2013

Nominee, Pop Secret Poptopia & Pop Dongle

The Webby Awards, 2014

Professional Involvements


Prior to immigrating to California in 1995, Jinsoo was raised on a small family-owned farm in South Korea, just a few miles away from the DMZ.

He grew up tending fields and tinkering with home-brew software and gadget teardowns. There, he dreamed that one day he will use design and science to make the world a happier place.

Decades later, his roles gradually expanded to crafting tools and services across 20 industries such as wellness, food, gaming, sports, consumer electronics, automotive and finance—reaching hundreds of millions of people worldwide.

After having received a myriad of global support and recognitions, he is constantly pushing himself to develop new solutions for the global crisis.


Be Curious

Values persistent curiosity


Don't settle for status quo


Be open to new perspectives

Interest & Passion

He is interested in finding effective means of facilitating social interaction and emotion that offer purpose, meaning and sustainability.

During his spare time, he loves inspiring people of all ages by speaking to them and educating them about the human condition of today and tomorrow. Some of reoccuring themes include food design, commensality, play, fandom, social isolation, aging, community reintegration and behavioral economics.

Periodically, he engages with local and global communities to strengthen public–private partnership to improve the role of technology in people’s lives.

He loves playing indie games and watching art house films and classic TV commercials. He also enjoys dabbling with novel, antiquated cameras and audio gears.


Jinsoo leverages a variety of proven and emerging design methods to achieve the best possible outcome for product and team.

A set of appropriately diversified principles, methods, toolkits, frameworks and/or models offers more clarity, deeper insights and greater positioning. It also serves as a guide in choosing the most effective tasks, exercises and deliverables for the team and stakeholders regardless of the form factor, medium or industry.

Below are some overarching fundamentals and methods that have been utilized in past products spanning from broad to narrow.

  1. Systems Thinking
  2. Design Thinking
  3. Human-Centered Design
  4. Agile / Scrum
  5. Service Design
  6. Transgenerational Design
  7. Spatial Design
  8. Game Design
  9. Food Design
  10. Speculative Design
  11. Conditional Design
  12. PEST Analysis
  13. Cultural Studies
  14. Cogntive Behaviorial Therapy