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Jinsoo An is a Transdisciplinary Designer, Researcher and Technologist

Jinsoo develops tangible and intangible products that help transform the society of today and tomorrow. He is interested in exploring how social interaction can be facilitated in a meaningful way through use of emerging media and technology.

Areas of focus

He has lead numerous projects and research on issues surrounding media consumption, loneliness, aging, and play. He is also known for his work in computational gastronomy, mixed reality, wearable devices, and other digital products that enhance human experience.

An believes that in order to design products for the postmodern society, people's complex relationship with machine and nature must be examined through divergent perspectives. They include areas such as: perception, cognition, behavior, emotion, culture, language, philosophy, economics, environment, usability, aesthetics, and technology.

Career highlights

He has worked with over 40 Fortune 500 companies such as Google, Microsoft, Nintendo, Nike and LG, across 20+ industries.

Profiled in Wired, VICE, NPR, Forbes, etc. for Project Nourished and other works.

Presented at TEDx, Google X, Google Food Lab, UCLA, Impossible Foods, Sony, Institute for the Future and more.

Featured in best seller Gastrophysics: The New Science of Eating by Charles Spence.

Named by J. Walter Thompson Intelligence as a leading figure in tech.

Appeared on a multi-part documentary, Rêver le futur: L’alimentation du futur, syndicated on Planète+ and Netflix worldwide.

Exhibited at GLOBALE: Exo-Evolution curated by Peter Weibel at ZKM in Germany.

Inspiration behind scenes in Blade Runner 2049, directed by Denis Villeneuve.

Services offered

Jinsoo provides a wide array of expertise during product/service development, from start to finish. They include, but are not limited to: product and interaction design • product strategy • concept and framework development • cultural and ethnographic research • speculative ideation • revenue model generation • data visualization • software and hardware prototyping • small-scale manufacturing • design process refinement and leadership.

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