Jinsoo An is an Transdisciplinary Designer, Researcher and Technologist

Jinsoo develops tangible and intangible tools that help transform the society of today and tomorrow. He is interested in exploring how social interaction can be facilitated in a meaningful way through emerging media and technology.

Areas of focus

He has lead extensive research on critical issues surrounding consumption, loneliness, and play. He is globally acclaimed for his work in computational gastronomy, mixed reality, wearable devices, and other digital products that enhance human experience. An argues that in order to design products for the postmodernist society, people's complex relationship with nature and machine must be realized through divergent perspectives, which include perception, cognition, behavior, emotion, culture, language, philosophy, economics, environment, usability, aesthetics, and technology.

Career highlights

He has worked with over 40 Fortune 500 companies such as Google, Microsoft, Nintendo, Nike and LG across 20+ industries.

Profiled in Wired, VICE, NPR, Forbes, etc. for Project Nourished and other works.

Presented at TEDx, Google X, Google Food Lab, UCLA, Impossible Foods, Sony, Institute for the Future and more.

Mentioned in best seller Gastrophysics: The New Science of Eating by Charles Spence.

Named by J. Walter Thompson Intelligence as a leading figure in food tech.

Appeared on a multi-part documentary, Rêver le futur: L’alimentation du futur, syndicated on Planète+ and Netflix worldwide.

Exhibited next to Stephen Hawking’s work during GLOBALE: Exo-Evolution curated by Peter Weibel at ZKM in Germany.

Inspiration behind scenes in Blade Runner 2049, directed by Denis Villeneuve.

Contributed towards advancement of new fields of practicum such as Computational Gastronomy and Animal-Computer Interaction.

In addition to direct contributions, his talks and works have shaped and inspired many innovative projects led by companies such as Snapchat, Facebook, Google, Nintendo, Royal Caribbean, and Givaudan as well as academic and non-profit institutions around the globe.

What he can do for you

Jinsoo provides a wide array of expertise during product/service development, from start to finish. They include, but are not limited to: ethnographic and cultural research, speculative ideation, concept development, product strategy, revenue model generation, data visualization, interaction design, software and hardware prototyping, and small-scale manufacturing.

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