Jinsoo An is a designer, researcher, and technologist fascinated with people's changing behavior

He is a Korean American immigrant who has over 11 years of experience in transforming research and vision into viable products. He specializes in product design, platform development, and foresight research using PEST analysis. He is interested in exploring how social interaction can be facilitated in a meaningful way through tangible and intangible media. He values persistent curiosity and believes that one should never settle for the status quo.

Notable highlights

Past and present

Prior to relocating to California in 1995, Jinsoo was raised in a small farm located near the DMZ in South Korea. He grew up next to an origami paper factory surrounded by wet rice fields and unpaved streets where hundreds of tanks would roam. Inside a modular shack built by his grandfather, bricks of fermenting meju used to hang above a desk full of old electronics that had been taken apart. Next to the pile, a color PC stood proudly, along with a box of floppy disks containing home-brew games that he had made using magazine snippets. Inside an armoire beneath the desk, there was a stash of chocolate bars from brown-colored military ration known as Meal, Ready-to-Eat—his favorite all-American “Happy Meal.” He remembers waving his arms and yelling, “M.R.E.!” to the soldiers in gigantic tanks hoping to score a free bag.

Through this juxtaposed environment, Jinsoo developed a unique fascination towards the way things are connected with one another. Since then, he has become deeply passionate about bringing positive social change by understanding how people interpret senses and emotions. In 2014, he founded an open-source initiative, Project Nourished, in a warehouse in Skid Row. Originally began as an attempt to create real-life counterpart of Peter Pan’s magical dinner scene in the film Hook, the project evolved over time to address far-reaching problems related to eating and well-being. The project is currently committed to diversifying the role and consumption method of ingestibles through computational gastronomy.

During his spare time, Jinsoo likes to collect and restore antiquated cameras and electronics from 1960s to 1990s. He also enjoys speaking and educating the public about topics such as play, fandom, commensality, loneliness, mental illness, and aging.

Through his journey and leadership, Jinsoo hopes to help build a more sustainable world where there is harmony between the needs of people, environment, and profit.

Services offered

Jinsoo provides leadership and execution during early to middle stages of product or service development. They include, but are not limited to: product and interaction design • product strategy • revenue model generation • concept and framework development • cultural and ethnographic research • speculative ideation • design process refinement • rapid/hardware prototyping • small-scale manufacturing

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