Jinsoo An is a Computational Designer

Jinsoo develops intangible and tangible products that transform society of today and tomorrow; by deconstructing systems through 11 divergent perspectives: cognition, behavior, emotion, culture, language, philosophy, economics, environment, usability, aesthetics, and technology.

Areas of focus

His works often are related to diversifying and transforming social interaction; specifically issues surrounding consumption, media discourse, public/private space, loneliness, fandom, and play. The mechanics that he often utilize include: mixed reality, computational gastronomy, sensory stimulation, nootropics, biometry, cultural appropriation, novelty, game theory, wearable, and distributed systems like blockchain and crowdsourcing.

Career highlights

He has worked with over 40 Fortune 500 companies such as Google, Microsoft, Nintendo, Nike and LG across 20+ industries.

Profiled in Wired, VICE, NPR, Forbes, etc. for Project Nourished and other works.

Spoke at Google X, Google Food Lab, UCLA, TED Week, Impossible Foods, Sony, Institute for the Future and more.

Mentioned in best seller Gastrophysics: The New Science of Eating by Charles Spence.

Named by J. Walter Thompson Intelligence as a leading figure in food tech.

Appeared on multi-part documentary, Rêver le futur: L’alimentation du futur, syndicated on Planète+ and Netflix worldwide.

Exhibited next to Stephen Hawking’s work during GLOBALE: Exo-Evolution curated by Peter Weibel at ZKM in Germany.

Inspiration behind scenes in Blade Runner 2049, directed by Denis Villeneuve.

Contributed towards advancement of new fields of practicum such as Computational Gastronomy and Animal-Computer Interaction.

In addition to direct contributions, his talks and works have shaped and inspired many innovative projects led by companies such as Snapchat, Facebook, Google, Nintendo, Royal Caribbean, and Givaudan as well as academic and non-profit institutions.

What he can do for you

Jinsoo provides a wide array of expertise during product/service development—from start to finish. They include, but are not limited to: ethnographic and cultural research, speculative ideation, concept development, product strategy, revenue model generation, data visualization, interaction design, software and hardware prototyping, and small-scale manufacturing.

Need help?

Would love to hear about what you are working on!

Get in touch