Jinsoo An is an Experience Designer, Ethnographic Researcher and Creative Technologist
Areas of focus
His practice often deals with tackling issues related to consumption, media discourse, public/private space, loneliness, social mediation, fandom, and play. The methods and technologies that he often employ include: computational gastronomy, sensory stimulation, biometrics, cultural appropriation, novel interaction, gamification, VR/AR, wearables, and blockchain.
He has worked with over 40 Fortune 500 companies such as Google, Microsoft, Nintendo, Nike and LG across 20+ industries.
Spoke at Google X, Google Food Lab, UCLA, TED Week, Impossible Foods, Sony, Institute for the Future and more.
Mentioned in best seller Gastrophysics: The New Science of Eating by Charles Spence.
Named by J. Walter Thompson Intelligence as a leading figure in food tech.
Appeared on multi-part documentary, Rêver le futur: L’alimentation du futur, syndicated on Planète+ and Netflix worldwide.
Inspiration behind scenes in Blade Runner 2049, directed by Denis Villeneuve.
In addition to direct contributions, his talks and works have shaped and inspired many innovative products developed by Snapchat, Facebook, Google, Nintendo, Royal Caribbean, Givaudan, etc. as well as numerous research by universities and other institutions.
What he can do for you
Jinsoo provides a wide array of expertise during product/service development—from start to finish. They include, but not limited to: qualitative/quantitative research, trend forecast, ideation, concept development, product strategy, revenue model generation, data visualization, interaction design, software/hardware prototyping and small-scale manufacturing.
Would love to hear about what you are working on!