Jinsoo An is an Experience Designer, Ethnographic Researcher and Creative Technologist
Areas of focus
His practice often deals with tackling issues related to consumption, media discourse, public/private space, loneliness, and fandom. The methods and technologies that he employ include: computational gastronomy, sensory stimulation, biometrics, cultural appropriation, novel interaction, VR/AR, wearables, and blockchain.
He has worked with over 40 Fortune 500 companies such as Google, Microsoft, Nintendo, Nike and LG across 20+ industries.
Spoke at Google X, Google Food Lab, UCLA, TED Week, Impossible Foods, Sony, Institute for the Future and more.
Mentioned in best seller Gastrophysics: The New Science of Eating by Charles Spence.
Named by J. Walter Thompson Intelligence as a leading figure in food tech.
Appeared on multi-part documentary, Rêver le futur: L’alimentation du futur, syndicated on Planète+ and Netflix worldwide.
Inspiration behind scenes in Blade Runner 2049, directed by Denis Villeneuve.
What he can do for you
Jinsoo provides a wide array of expertise during product/service development—from start to finish. They include, but not limited to: research, ideation, concept development, product strategy, revenue model generation, data visualization, interaction design, software/hardware prototyping and small-scale manufacturing.
Would love to hear about what you are working on!