Jinsoo an is a designer, researcher, and technologist who creates platforms that facilitate the exchange of consumable in digital and tangible forms.

As a Korean American immigrant, he has built over 11 years of experience in transforming complex research and concepts into viable, emerging platforms. He specializes in product design, platform growth, and cultural foresight by identifying key patterns in people's changing behavior. He is interested in how social interaction and emotion can be facilitated in a meaningful way through digital media, ingestible, wearable, and other human-centric form factors. His work is often designed with three qualities in mind: approachability, adaptability, and novelty. He values persistent curiosity and believes that one should never settle for the status quo.

Notable accolades

Past through present

Prior to relocating to California in 1995, Jinsoo was raised in a small farm in South Korea, just few miles away from the DMZ. The farm was next to an origami paper factory surrounded by wet rice fields and unpaved streets where hundreds of tanks would roam. He used to wave his arms and yell, “M.R.E.!” at soldiers in enormous tanks hoping to score a bag of what seemed like Happy Meal. Inside a modular dwelling constructed by his grandfather, bricks of fermenting meju used to hang above a desk with a neatly-organized collection of electronic parts and stacks of floppy disks containing home-brew games. Through this juxtaposed environment, Jinsoo developed a unique fascination towards the way things operate and are connected with one another.

Since 2008, Jinsoo has been designing acclaimed platforms for over 40 Fortune 500 companies across 20 industries. With these platforms, he helped to shape the experiences of hundreds of millions of people in N. America. In 2013, he became involved in bringing positive social change by decoding how people interpret senses and emotions. In the following year, he founded an open-source initiative, Project Nourished, in a warehouse in Skid Row. Originally began as a playful attempt to recreate Peter Pan’s magical dinner scene in the film Hook, the project evolved over time to address far-reaching problems related to food systems and well-being. Currently, the project is committed to diversifying the role and consumption method of ingestible through computational gastronomy and its educational programs.

During his spare time, Jinsoo enjoys collecting and restoring antiquated cameras and electronics. He also loves to inspire people of all ages by speaking and educating on various topics. His favorite topics include play, fandom, commensality, social isolation, and aging. Periodically, he engages with local communities to strengthen public–private partnerships to improve the role of technology in people’s daily lives.

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