Jinsoo An is an Experience Designer, Creative Technologist and Ethnographic Researcher

He develops tangible and intangible products that transform people and society of today and tomorrow. His process involves deconstructing systems through ten divergent perspectives: cognition, behavior, emotion, culture, language, philosophy, economics, environment, aesthetics, and technology.

Areas of focus

His practice often deals with diversifying and transforming social interaction; specifically related to issues around consumption, media discourse, public/private space, loneliness, fandom, and play. The methods and technologies that he often employ include: computational gastronomy, sensory stimulation, biometrics, cultural appropriation, novelty, game mechanics, VR/AR, wearables, and distributed systems like blockchain and crowdsourcing.

Career highlights

He has worked with over 40 Fortune 500 companies such as Google, Microsoft, Nintendo, Nike and LG across 20+ industries.

Profiled in Wired, VICE, NPR, Forbes, etc. for works including Project Nourished.

Spoke at Google X, Google Food Lab, UCLA, TED Week, Impossible Foods, Sony, Institute for the Future and more.

Mentioned in best seller Gastrophysics: The New Science of Eating by Charles Spence.

Named by J. Walter Thompson Intelligence as a leading figure in food tech.

Appeared on multi-part documentary, Rêver le futur: L’alimentation du futur, syndicated on Planète+ and Netflix worldwide.

Exhibited next to Stephen Hawking’s work during GLOBALE: Exo-Evolution curated by Peter Weibel at ZKM in Germany.

Inspiration behind scenes in Blade Runner 2049, directed by Denis Villeneuve.

In addition to direct contributions, his talks and works have shaped and inspired many innovative products developed by Snapchat, Facebook, Google, Nintendo, Royal Caribbean, Givaudan, etc. as well as numerous research by universities and other institutions.

What he can do for you

Jinsoo provides a wide array of expertise during product/service development—from start to finish. They include, but not limited to: qualitative/quantitative research, trend forecast, ideation, concept development, product strategy, revenue model generation, data visualization, interaction design, software/hardware prototyping and small-scale manufacturing.

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