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Jinsoo an is a designer, researcher, and technologist fascinated with people's changing behavior

He is a Korean American immigrant who has over 11 years of experience in transforming complex research and visionary concepts into viable products. He specializes in product design, platform growth, and cultural foresight using PEST analysis. His work is often designed with three qualities in mind: approachability, adaptability, and novelty. He is interested in how social interaction can be facilitated in a meaningful way through emerging media. He values persistent curiosity and believes that one should never settle for the status quo.

Notable accolades

Past through present

Prior to relocating to California in 1995, Jinsoo was raised in a small farm located near the DMZ in South Korea. He grew up next to an origami paper factory surrounded by wet rice fields and unpaved streets where hundreds of tanks would roam. He used to wave his arms and yell, “M.R.E.!” at soldiers in enormous tanks hoping to score a bag of what it seemed like the Happy Meal. Inside a modular dwelling built by his grandfather, bricks of fermenting meju used to hang above a desk that had a neatly-organized collection of electronic parts and stacks of 3.5 floppy disks containing home-brew games. Through this juxtaposed environment, Jinsoo developed a unique fascination towards the way things are connected with one another.

Since 2008, Jinsoo has been designing acclaimed products in over 20 industries, shaping the experiences of hundreds of millions of Americans. In 2013, he became involved in bringing positive social change by understanding how people interpret senses and emotions. In the following year, he founded an open-source initiative, Project Nourished, in a warehouse in Skid Row. Originally began as a playful attempt to recreate Peter Pan’s magical dinner scene in the film Hook, the project evolved over time to address far-reaching problems related to eating and well-being. Currently, the project is committed to diversifying the role and consumption method of ingestible through computational gastronomy.

During his spare time, Jinsoo enjoys collecting and restoring antiquated cameras and electronics. He also loves to inspire people of all ages by speaking and educating on various topics. His favorite topics include play, fandom, commensality, social isolation, and aging. Periodically, he engages with local communities to strengthen public–private partnerships to improve the role of technology in people’s daily lives.

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